Challengers, Contrarians, Risk Takers, and Status Quo Breakers. Our companies are turning Venture upside down
The CFEA is a hybrid debt-equity instrument designed to allow early stage founders maximum flexibility and peace of mind. Learn more how it works here.
Stepex is our FEA servicer- running all the promotions, maintenance and due diligence.
• Brilliant founders. Founders who will do well in whatever they do in life - and who have the passion, extraordinary drive and vision to create game-changing businesses.
• Those with solid earning potential. Due to inherent and learned skillsets, education (but we are not obsessed with this) and previous work experience.
• Has a project which has product-market fit, and strong exit potentials, or income generation standpoint.
• Validation. Proof that the product works, proof that the market is large and wide, and that appetite remains. For more information on how you validate a business, click here.
No. There are key differences between a loan and a CFEA.
• A CFEA does not accrue interest. Payments are based on income levels, you simply pay back by way of 10% of any income you earn.
• The amount you pay back is capped. There are no tricks or gimmicks.
• A CFEA does not have a contractual amount that is due. There is a maximum amount that can be repaid, but in certain circumstances you may pay back less than you receive.
Venture capital increasingly only invests into businesses who fulfil the £1 Billion unicorn growth model. But there are plenty of phenomenal businesses out their who do not fit that mould.
UpsideDown fills this funding gap in through the Convertible Future Earnings Agreement. We are use your future income potential as a way to underwrite and fund your idea or business. UpsideDown’s structure is more flexible and less burdensome than debt and enables founders to retain a greater stake of their business.
