Upside? Yes. Downside? Less.

We invest in the best capital efficient founders at the Friends & Family to seed stages, tailoring investment structure to an entrepreneur's needs.


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Since 2021, we have backed 7 individuals off our balance sheet at the Friends & Family rounds. It’s early and 1 of them has already successfully raised a Seed Round, while 5/7 are Revenue Generating.
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Aligning founder and investor interests through future-income based funding
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This website is produced by UpsideDown VC, which has engaged AQ1443 Ltd (A company registered in England and Wales with registration number 13994528) (trading as ‘Thema’) to undertake the regulatory activities of making arrangements with a view to transactions in investment. Thema is authorised and regulated in the United Kingdom by the Financial Conduct Authority (“FCA”) (registration number: 978496).